Citrine's color comes from trace iron within its crystal structure, running from pale lemon yellow through classic gold to a deep, reddish-brown shade the trade calls "Madeira," after the amber-colored fortified wine.
The classic benchmark for fine citrine is a clean, saturated yellow-to-orange free of any brownish tint - but tastes have shifted, and the deep, warm "Madeira" end of the range, once treated as a specialty color, has become the most sought-after and expensive shade on today's market. Color zoning - uneven bands or patches of lighter and darker color in the same stone - is the main thing to watch for, since buyers generally prefer an even, consistent hue over a zoned one.
Try it: dial in citrine's color