About us

Learn more about us at Forever Rox Fine Jewelry.

Since 1984, Forever Rox has been a trusted source for fine jewelry, rare gemstones, and expert craftsmanship in the Lake Tahoe area. As a family-owned and operated business, Forever Rox is proudly owned and run by John and Kai Roxburgh, continuing a legacy built on integrity, knowledge, and personalized service.

From expert jewelry repairs and professional appraisals to custom designs that transform your vision into reality, our focus has always been quality, authenticity, and lasting relationships. Serving Incline Village, Lake Tahoe, Reno, and beyond, Forever Rox Fine Jewelry remains dedicated to helping clients celebrate life’s most meaningful moments with timeless pieces designed to last generations.

Owner & Full Time Jeweler

JOHN ROXBURGH

He works in all areas of repairs, stone setting and custom fabrication of jewelry. John's artistry & craftsmanship can create the designs of your dreams. Skilled in helping most novice jewelry buyer find or create just the right gift, or the discerning investor find just the right gem. With his 20 years of experience, his certifications and training from GIA, his vast knowledge of the trade makes him the expert of all things jewelry.

Sales Associate & Son To John and Rebecca

KAI ROXBURGH

He works the front floor of Forever Rox, taking in clients cherished pieces of jewelry for repair or helping them find a new piece to add to the lovely collection! With his Jewelry Essentials Certificate from GIA, Kai has all the knowledge necessary to assist with finding the perfect piece. Whether it is your first piece of jewelry or you have a vast assortment, he is there to adorn you in what suites you best!