About us

Learn more about Forever Rox Jewelry.

Since 1984 Forever Rox has been the top source of gems and jewelry in the Lake Tahoe area, providing advice, repairs and creating custom designs that can turn your vision into a reality. We are a family owned local business, owned and ran by John, Kai and Rebecca Roxburgh.

Owner & Full Time Jeweler


He works in all areas of repairs, stone setting and custom fabrication of jewelry. John's artistry & craftsmanship can create the designs of your dreams. Skilled in helping most novice jewelry buyer find or create just the right gift, or the discerning investor find just the right gem. With his 20 years of experience, his certifications and training from GIA, his vast knowledge of the trade makes him the expert of all things jewelry.

Sales Associate & Son To John and Rebecca


He works the front floor of Forever Rox, taking in clients cherished pieces of jewelry for repair or helping them find a new piece to add to the lovely collection! With his Jewelry Essentials Certificate from GIA, Kai has all the knowledge necessary to assist with finding the perfect piece. Whether it is your first piece of jewelry or you have a vast assortment, he is there to adorn you in what suites you best!

CO-OWNER of forever rox & owner of panache


She is the Co-Owner of Forever Rox, Owner of Panache, Wife to John and Mother to Kai. Rebeccas incredible eye for perfection and amazing taste in fashion makes her perfect for assisting customers pair the perfect piece of jewelry with whatever outfit awaits. Rebeccas professional knowledge in fashion means she can also assist anyone in finding the perfect outfit from Panache to compliment any piece of jewelry from Forever Rox.