We’re located at 930 Tahoe Blvd. # 203 in the Raleys Shopping Center in Incline Village, Lake Tahoe, proudly serving clients from Reno, Carson City, Truckee, and beyond.

Our Incline Village showroom is open: Tuesday–Friday: 10 AM – 5 PM, Saturday: 11 AM – 4 PM, Closed Sunday & Monday.

Yes — we're the only store in the Lake Tahoe area that repairs jewelry in-house. Over 90% of all repairs are completed in-store at our Incline Village workshop by our master jeweler, John Roxburgh.

Yes — we specialize in custom jewelry design, crafting more than 15 unique, one-of-a-kind pieces each month. From engagement rings or redesigning pieces to bespoke creations, our in-house jeweler collaborates closely with each client to bring their vision to life with exceptional craftsmanship.

Yes. Battery replacements and external cosmetic work are performed in-store, while internal movement repairs are handled by our trusted certified watchmakers, who we’ve safely sent millions of dollars’ worth of watches to for restoration.

Yes, we provide professional appraisals for insurance, estate, and resale purposes. We also offer free evaluations for clients interested in selling jewelry or watches.

Yes — we offer professional stone recutting and re-faceting services to restore brilliance, correct chips, or improve symmetry.

Absolutely. We offer free evaluations and competitive buying prices for diamonds, gold, and luxury watches. With payment on the spot.

Yes. We regularly serve clients outside the Tahoe area with secure, insured shipping options through Jewelers Mutual for repairs, appraisals, and purchases.

Most services are completed within a 2-3 business days. Timeframes can vary depending on complexity, but we’ll always provide an estimated turnaround when you drop off your piece. We will call you when your piece is done.

We specialize in fine jewelry, natural diamonds, colored gemstones, and luxury watches.

Yes — Forever Rox Jewelry offers only 100% natural, ethically sourced diamonds and gemstones unless otherwise specified for custom requests.

We offer pre-owned luxury watches, including Rolex, Patek Philippe, Audemars Piguet and other luxury watches. Our selection changes frequently, so feel free to visit our showroom in Incline Village, Lake Tahoe or contact us to check current availability. We can source any specific watch upon request, and we frequently do so for our clients seeking rare or hard-to-find timepieces.

All shipments are fully insured and handled through Jewelers Mutual Insurance using trusted carriers for secure delivery. Every order includes tracking and signature confirmation for peace of mind.

Yes — our team includes GIA educated professionals with expertise in diamonds and colored gemstones, ensuring every evaluation and purchase meets the highest gemological standards.

Yes — Forever Rox Jewelry is a proud member of the Jewelers Board of Trade, reinforcing our commitment to transparency, integrity, and professionalism within the fine-jewelry industry.