Reba McEntire Is Opening Her Jewelry Box — and Fans Can Take a Piece Home

A Country Icon's Private Collection Goes Public

For more than five decades, Reba McEntire has been one of the most recognizable women in American music — 58 million albums sold, 35 career No. 1 singles, and the record for the most Top 10 hits of any female artist on the Billboard Country Airplay chart. Now, for the first time, she's opening the doors to something far more personal than a trophy shelf: her own jewelry box.

On October 23, 2026, Julien's Auctions will host "The Reba Collection," a live benefit sale at the Musicians Hall of Fame & Museum inside the Historic Nashville Municipal Auditorium. The 255-lot sale pulls directly from McEntire's personal wardrobe, jewelry box and awards cabinet — fine watches, diamond jewelry, screen- and stage-worn gowns, boots, and the signature belt buckles fans have watched her wear for a generation. Every dollar raised goes to The Reba McEntire Fund, supporting local and national nonprofit initiatives.

Five Timepieces, From Franck Muller to Jaeger-LeCoultre

The watch lots are the quiet stars of this sale — and a reminder that Reba's taste in timepieces leans elegant and understated. The headliner is a Franck Muller "Cintrée Curvex Sunset" wristwatch in 18-karat rose gold, its tonneau-shaped, engine-turned dial framed by circular-cut diamonds, black Arabic numerals and blued-steel hands on a black leather strap. Its pre-sale estimate is a surprisingly accessible $3,000 to $5,000.

Rounding out the five are two Chaumet "Khesis" watches — one in stainless steel (est. $500–$700) and one in 18-karat yellow gold (est. $3,000–$5,000) — a Jaeger-LeCoultre "Reverso Duetto" in stainless steel and diamond, and a Baume & Mercier "Catwalk" in stainless steel. It's a collection built for real life rather than the vault, which is exactly what makes it so appealing to fans. If you've ever wondered how to start collecting serious watches without seven-figure money, pieces like these are a reminder that provenance — the story of who wore it — can matter as much as the metal. (It's the same reason our own curated watch collection leans on authenticity and history.)

The Franck Muller "Cintrée Curvex Sunset" in rose gold is expected to sell for $3,000 to $5,000.

Diamond Tennis Bracelets, Colored-Stone Rings & a Turquoise Butterfly

On the jewelry side, two diamond tennis bracelets anchor the fine lots — one in 14-karat yellow gold (est. $1,000–$2,000) and one in 18-karat white gold (est. $2,000–$3,000). From there, the collection shows off Reba's warmer, more playful side: a 14-karat yellow gold and ruby floral ring (est. $500–$700) and a 14-karat yellow gold ring set with a citrine surrounded by diamonds and yellow sapphires (est. $400–$600).

There's personality in the smaller lots, too — a sterling silver necklace with a turquoise butterfly (est. $200–$300), a run of cultured pearl and sterling silver jewels, and costume pieces that nod to decades of stage looks. And for the true superfans, two bronze "Reba" belt buckles come in their original boxes, each hand-signed by McEntire in black marker (est. $300–$500 each).

Why Celebrity-Worn Jewelry Keeps Winning at Auction

Here's the part worth paying attention to as a collector: the estimates on Reba's jewelry are intentionally approachable — most of the fine lots sit between a few hundred and a few thousand dollars. That's not a reflection of the pieces so much as the strategy. Charity sales of celebrity belongings routinely sail past their estimates, because what's really being sold isn't the carat weight. It's the provenance — proof that the object lived a life next to someone the buyer admires.

We've watched this play out again and again. When country star Lainey Wilson debuted her quarter-million-dollar diamond cluster ring, it reshaped the conversation around bridal design overnight — not because of the stones alone, but because of who was wearing them. The same gravitational pull applies here. A $500 ring becomes priceless the moment it's "Reba's ring."

Julien's knows this better than anyone. The house has built its reputation on celebrity memorabilia, hosting a sale of Roberta Flack's jewelry this past May and a Dionne Warwick sale running now through October 21. Expect spirited bidding on October 23 — and don't be surprised when the hammer prices land well above the modest estimates.

A yellow gold ring with a citrine in the center, diamond and yellow sapphire accents on the side worn by Reba McEntire. 

A Legacy You Can Hold

What makes "The Reba Collection" special isn't a record-breaking diamond — it's the chance to own a small, tangible piece of country music history while giving back. For McEntire, it's a way to let the pieces "find a new home." For collectors, it's a rare, documented opportunity: real jewelry and watches from a Country Music Hall of Famer and 2018 Kennedy Center honoree, with proceeds flowing straight to charity.

Whether you're drawn to the rose-gold Franck Muller, the diamond tennis bracelets, or a signed belt buckle, the lesson is the same one we share with every client: the best jewelry carries a story. And on October 23, a few lucky bidders get to carry home one of Reba's.

Reba McEntire's Jewelry Auction: FAQs