• The only jeweler in Tahoe offering in-house custom design

  • 20+ years of craftsmanship and jewelry expertise

  • 1,000's of custom pieces created

  • Redesigns and recreations of heirlooms and existing pieces

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One-of-a-Kind Creations, Designed Just for You

At Forever Rox Jewelry, every custom piece begins with your story. Whether you’re creating an engagement ring, designing a new pendant, or reimagining a treasured heirloom, our in-house jeweler John Roxburgh brings your vision to life with artistry and precision.

We are the only jeweler in the Lake Tahoe area offering full in-house custom design, completing over 15 unique custom projects every month — all handcrafted with uncompromising craftsmanship in our Incline Village workshop.

  • Custom Bridal Rings

  • Fashion Rings

  • Bracelets

  • Necklaces, Pendants & Chains

  • Earrings

  • Redesign Current Jewelry

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We also offer Jewelry Repairs for clients who just need their pieces fixed or cleaned, as well as Jewelry Appraisals and a stunning collection of Luxury Watches to explore while you wait. 

How the Custom Design Process Works

Consultation

Meet with our jeweler, John Roxburgh to share ideas, photos, and inspiration for john to draw up a rough draft.

CAD Design & Rendering

After the rough draft drawing, we’ll create a 3D digital design for your approval before production.

Gemstone Selection

Choose from our hand-selected collection of natural diamonds and gemstones, let us source you the perfect stones or use stones from your own jewelry.

Creation & Setting:

Each design is crafted with precision and care, with 80% or more custom pieces made in-house by our master jeweler, John Roxburgh, and select designs produced by our partners who meet the same exacting Forever Rox standards.

Final Presentation

Experience your finished piece — a one-of-a-kind design made exclusively for you.

Pickup or Insured Shipping

Local pickup in Lake Tahoe or secure shipping with Jewelers Mutual. All items are kept locked up in our safe until pickup.

Jewelry recreation and redesign Forever Rox Jewelry Lake Tahoe

Recreate or Redesign the Jewelry You Already Love

Have an heirloom or older piece that no longer fits your style? We specialize in redesigning, remaking, and recreating existing jewelry, transforming it into something entirely new while preserving its original sentiment. Whether you’d like to modernize a vintage setting, repurpose old diamonds, or create a fresh design inspired by your favorite piece, we will guide you through every step.

Proudly Serving Lake Tahoe & Beyond

We offer custom jewelry design and recreation services throughout Incline Village,Tahoe City, Truckee, South Lake Tahoe, Reno, and Carson City — and frequently work with clients outside the Tahoe area through virtual design consultations and insured shipping.

Need your jewelry repaired or appraised before starting a new design? Visit our Jewelry Repair page or learn about Jewelry Appraisals.

Start Your Custom Design Journey Today

930 Tahoe Blvd # 203 Incline Village, NV 89451

Sunday-Monday (Closed)

Tuesday-Friday (10am-5pm)

Saturday (11am-4pm)

FAQ

How much does custom jewelry cost, and is a deposit required?

Custom jewelry pricing varies based on the design, gemstones, metals (we specialize in Gold & Platinum), and complexity of the project. Some custom pieces can start under $1,500, while more intricate designs featuring larger diamonds or rare gemstones can range significantly higher. Forever Rox Fine Jewelry provides a personalized quote for every project before work begins. A deposit is required in most cases to start the custom design process and is applied toward the final purchase price.

How long does the custom jewelry design process take from start to finish?

Most custom jewelry projects at Forever Rox Fine Jewelry take approximately 4 to 8 weeks from initial consultation to completion. Timelines vary depending on design complexity, gemstone sourcing, approvals, and production requirements. John & Kai keep clients updated throughout the process to ensure a smooth experience.

Can I use my own diamonds, gemstones, or gold?

Yes. Forever Rox Fine Jewelry regularly works with client-supplied diamonds, gemstones, and existing jewelry. Many clients choose to incorporate family heirlooms, sentimental gemstones, or gold from older pieces into a new custom design. Our team will evaluate your materials and discuss the best options during your consultation. (we rarely re-use pre existing metal do to the process the time and the cost to refine and clean out metals)

Can you redesign or remake an old or heirloom piece?

Absolutely. Redesigning heirloom jewelry is one of the most popular services at Forever Rox Fine Jewelry. We can transform outdated, damaged, or unworn jewelry into a new piece while preserving the sentimental value of the original. Many clients choose to reuse family diamonds, gemstones, or gold in a completely new design.

What types of custom jewelry do you make?

We can design and create anything you bring our way. Forever Rox Fine Jewelry creates a wide range of custom jewelry, including engagement rings, wedding bands, anniversary rings, pendants, necklaces, earrings, bracelets, men’s jewelry, and one-of-a-kind fine jewelry pieces. Whether you have a detailed vision or just an idea, our team can help bring it to life.

Where do your diamonds and gemstones come from, and do you offer natural and lab-grown options?

Forever Rox Fine Jewelry specializes in natural diamonds and natural colored gemstones sourced through trusted suppliers around the world. For custom projects, we can also source lab-grown diamonds upon request but we don not carry them in store. During your consultation, we will discuss the advantages, characteristics, and pricing of each option to help you make an informed decision.

What makes Forever Rox Fine Jewelry different from chain jewelers or online custom jewelry companies?

Unlike large chain stores and online custom jewelry websites, Forever Rox Fine Jewelry offers a highly personalized experience with direct access to experienced jewelry professionals. Our clients work closely with John or Kai throughout the design process, allowing for greater customization, transparency, and attention to detail. We also have connections to obtain rare diamonds and colored gemstones that chain jewelrs and online jewelrs don't have acess to. As a family-owned jeweler serving Lake Tahoe since 1984, we focus on long-term relationships, quality craftsmanship, and exceptional service.

Can you work with clients who are not local to Lake Tahoe?

Yes. Forever Rox Fine Jewelry works with clients throughout the United States and abroad. We offer phone and virtual consultations, detailed design communication, secure payment options, and fully insured shipping. Whether you are located in Reno, California, New York, Florida, or anywhere else, our team can guide you through the custom jewelry process from start to finish.

Why choose Forever Rox Fine Jewelry for custom jewelry design in Lake Tahoe?

Forever Rox Fine Jewelry is the only jeweler in the Lake Tahoe area offering in-house custom jewelry design and production oversight by master jeweler John Roxburgh. We complete more than 20 custom jewelry projects each month, creating engagement rings, heirloom redesigns, gemstone jewelry, and one-of-a-kind pieces for clients across Lake Tahoe, Incline Village, Reno, Truckee, and beyond.

Have more questions? Visit our Frequently Asked Questions Page.