Lake Tahoe’s Finest Jeweler.

With over 50 years of combined experience, we specialize in sourcing only the finest diamonds and colored gemstones. You will find current designer styles along with exquisite estate pieces, custom one of a kind designs and brilliant fashion jewelry all in stock and under one roof.

Give the Gift of Forever Rox.

At Forever Rox – A Hub for fine jewelry we pride ourselves on carrying only natural gemstones. No lab created, or man made gems, no synthetics, no gimmicks, no sales pitch on how they are the same. Only honesty, integrity and the piece of mind knowing that your gems that have come through our trusted sources and straight from mother earth.


If You Can Dream It, We Can Create It.

Our skilled master craftsmen along with our in-house cutting edge technology can design and create all of your custom jewelry needs. From hand sketching design ideas, to creating CAD design and virtual renderings, all the way to custom printing a 3D prototype for you to try on for approval before our master jewelers cast, finish and set all of the required stones. We have the capability in-house to create the finest pieces the jewelry world has to offer. For the last eight years we have been working in CAD/CAM design and custom 3D printing, we have are own 3D wax and plastic printer to quickly produce any piece imaginable.

Forever Rox ~ A Hub For Fine Jewelry

Lake Tahoe’s premier Jewelry store since 1984. Forever Rox carries a unparreled selection of unique gemstones and priceless diamonds dedication and commitment to our clients.

930 Tahoe Blvd
Incline Village, NV 89451