About Us

John Hub

John became interested in the jewelry business while visiting his brother Bill in Lake Tahoe.  Bill had started The Silver and Gold Shop in 1984 with his wife’s 5 rings, and soon began buying out distressed jewelry stores and estates.

Having developed a very good reputation for his fair prices, Bill became a wholesaler and supplied a dozen stores with his jewelry. In 2005, John decided to take Bill’s concept of wholesale jewelry prices to the retail market, and opened a storefront in Incline Village, NV. Hub Bros. Jewelry had a full range of jewelry at every price-point, both new and estate, while also developing into a full-service jewelry store with the addition of John Roxburgh.

With the growth of Hub Bros. Jewelry, it has been a very natural transition for John Hub to partner with John and Rebecca Roxburgh to create a whole new jewelry-buying experience in Lake Tahoe, which has become Forever Rox. John Hub’s previous experience includes undergraduate and graduate degrees, Real Estate, Banking, Jewelry store management, and GIA Diamond Certification. He also provides free travel guidance to Costa Rica upon request.

John Roxburgh

John Roxburgh is the full time Jeweler & Owner of Forever Rox – A Hub for Fine Jewelry.

He works in all areas of repairs, stone setting and custom fabrication of jewelry. His Artistry & Craftsmanship can create the designs of your dreams.
With the use of CAD/CAM Program and 3D wax printing, he is able to design and create pieces from traditional to whimsical. With over 7 years of experience designing, creating and repairing jewelry in the Tahoe Basin, he is able to address all of your jewelry needs.

He has combined superior customer service & skills to his position which can help the most novice jewelry buyer find just the right gift, or the discerning investor find just the right diamond.

When John Roxburgh is not in the showroom or his design studio he enjoys snowboarding the beautiful mountains of Lake Tahoe, traveling, and most importantly, spending time with his wife of 12 years, Rebecca and their 9 year old son.   His gratitude is clearly abundant, loving what he does, and his family around him.

Rebecca Roxburgh

Rebecca joined Forever Rox – A Hub for Fine Jewelry in July, 2011.  Having this opportunity to work alongside her husband, John Roxburgh has been a blessing.

She has worked for nearly 20 years and earned her BA in Fashion and Marketing.  This new chapter of life at Forever Rox has given Rebecca this exceptional fortune of incorporating her knowledge of high fashion and fine jewelry into one exciting career.

Her unsurpassed belief of customer service shines through her relationships with their clients and their individual needs. Rebecca & John Roxburgh and their 9 year old son have built a true Tahoe Family with their dear partner John Hub, and will cherish their lives here even more with this business venture.